The P300 event-related brain potential (ERP) was elicited with visual stimuli using an oddball task in which the subjects made button press responses to discriminate target and standard stimuli. Each stimulus occurred randomly with a 0.50 probability, and 10 trial blocks were presented at 10-min inter-block-intervals (IBIs). P300 amplitude declined reliably across trial blocks, and an interaction between trial block number and electrode site was observed. No habituation effects were found for P300 latency or for N100, P200, or N200 amplitude. The results suggest that P300 amplitude from visual stimuli habituates when short IBIs and a sufficient number of trial blocks are employed. Theoretical implications are discussed with respect to attentional resource allocation and context updating.